Privacy Policy

Last updated: September 22, 2025

1. Introduction

Blackpurl Inc. dba DealerVu (“DealerVu”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in compliance with Canada’s federal and provincial privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our applications, websites, or services (collectively, the “Services”), you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Personal Information: Name, email address, phone number, mailing/billing address, and other identiﬁers.
Account Information: Credentials and proﬁle details.
Transactional Information: Purchases, service usage, and support inquiries.
Technical/Usage Data: Device identiﬁers, IP address, browser type, operating system, access times, pages viewed.
Cookies & Tracking Technologies: To enhance functionality and analyze usage (see Section 5).

We will only collect personal information that is reasonably necessary for the purposes described below.

3. How We Use Personal Information

We use your personal information for purposes including:

Delivering, maintaining, and improving our Services.
Managing your account and authentication.
Processing transactions and fulﬁlling contractual obligations.
Communicating with you regarding updates, support, and security notices.
Providing marketing communications (with consent or as permitted by law).
Conducting analytics to improve our Services.
Meeting legal, regulatory, and compliance requirements.

We will not use personal information for purposes other than those identiﬁed at the time of collection, unless required or permitted by law.

4. Sharing and Disclosure

We may disclose personal information:

To Service Providers supporting operations.
For Business Transactions, subject to safeguards.
To Afﬁliates and Partners under contractual protection.
To Legal Authorities when required by law.
With Consent where expressly agreed.

We do not sell personal information to third parties.

5. Cookies and Tracking Technologies

DealerVu uses cookies and similar technologies to operate and improve the Services. You may conﬁgure your browser to reject cookies; however, some features may not function properly. For details, please see our Cookies Policy.

6. Data Retention

We retain personal information only as long as necessary to fulﬁll identiﬁed purposes, comply with legal obligations, and resolve disputes. Once no longer required, information is securely destroyed, anonymized, or de-identiﬁed.

7. International Transfers

Personal information may be processed and stored in jurisdictions outside Canada. Where this occurs, we take reasonable steps to ensure equivalent protections are in place, consistent with Canadian privacy requirements.

8. Security Safeguards

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information. However, no system can be guaranteed to be 100% secure. We encourage caution when transmitting personal information online.

9. Children’s Privacy

Our Services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If discovered, such data will be deleted promptly.

10. Your Privacy Rights

Under Canadian privacy laws, you have the right to:

Access your personal information.
Request corrections to inaccurate or incomplete information.
Withdraw consent to collection, use, or disclosure (subject to restrictions).
File a complaint with the Ofﬁce of the Privacy Commissioner of Canada or your provincial regulator.

To exercise these rights, please contact us (see Section 12).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated “Last Updated” date. Where required by law, we will notify you and, if necessary, obtain consent before changes take effect.

12. Contact Us

Blackpurl Inc. dba DealerVu
300 – 1200 Hamilton Street
Vancouver, BC V6B 2S2
Canada

Email: support@dealervu.com
Website: https://dealervu.com/support/

You can disable cookies in your browser. Some features may not function if cookies are disabled.

Use of Personal Information

We may use your information to:

Provide, maintain, and improve our Service.
Manage user accounts and billing.
Communicate updates, security notices, or service changes.
Provide customer support.
Send marketing communications (only with your consent).
Detect, prevent, or address fraud or misuse.
Comply with legal obligations.

Retention of Your Personal Data

We retain your Personal Information only as long as necessary for the purposes identiﬁed in this policy, or as required by law. Usage data is retained for shorter periods unless needed for security or legal compliance.

Transfer of Information

Your information may be stored or processed outside of your province or country, including in Canada and the United States. By using our Service, you consent to this transfer, subject to safeguards that ensure comparable protection to Canadian law.

Disclosure of Personal Information

For business transactions: In case of a merger, acquisition, or sale of assets.

To law enforcement/regulators: When required by law.
To protect rights: When necessary to protect Company rights, users, or the public.
With your consent: For any other disclosed purpose.
We do not sell your personal information.

Security of Personal Information

We use appropriate administrative, technical, and physical safeguards to protect your data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect data from minors. If you believe we have collected such information, contact us to remove it.

Links to Other Websites

Our Service may link to third-party websites. We are not responsible for their privacy practices. Please review each site’s policy before providing personal information.

Your Rights

Under Canadian law, you have the right to:

Access your personal information.
Request corrections to inaccurate data.
Withdraw consent (subject to legal/contractual restrictions).
Ask about how your information is used and disclosed.

Requests can be made by contacting support@dealervu.com.

If you are located in the EU/EEA, you also have rights under GDPR (e.g., right to erasure, right to data portability).

If you are located in California, you may have rights under CCPA/CRPA.

Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. For signiﬁcant changes, we may notify you by email or a notice on the website.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact: